What we’re trying to say here is that we do make great visuals, but we always keep in mind the big picture: your channels and communication efforts need a clear purpose, a good plan and a strong message.
Visual identity is like a cloud. The way people see and interpret the different shapes of the cloud depends on the tiny water and dust particles inside it. Your products and services, your communication channels, your people and your environment, those are the particles that form the cloud, your visual identity.
The key to success in online communication is integration. An online presence is more than the whole range of online channels one owns and uses online (including websites, blogs, social platforms, etc.). An online presence is the integration and intersection of all these channels, regarding functionality, look-and-feel and user experience.