The Olympic Design Exercise

As the London Olympics are upon us the media buzz around the subject has grown bigger. It’s only normal for such a huge event. More of a reason for us to look for the recent history of the Games from the designers’ point of view. We all know that the Olympic Games go more than 2000 years back, but few of us know that the first Games to have their own systematically-designed set of icons and identifiers was the 1964 Tokyo Olympics. It’s interesting to notice how each system was developed according to the specific artistic language of the hosting country. Thanks to we can share an overview on this piece of design history.  Our three most favorite icon systems are from the USSR, Greece and China Olympics as follows.
USSR – Moscow 1980
Greece – Athene 2004
China – Beijing 2008 See all the pictogram systems here.