Beank

Updated on May 27, 2011

Offering financial services and advice in a country already cluttered with such services is not an easy task. However, Beank does it successfully and is growing its client base every day.

When Identra was asked to redesign the visual identity of Beank, the main focus was to enhance its online presence, the company’s personality and the general online functionality. The new visual identity features the idea of future perspective, finance and stability. Along with the new tagline “Finances with perspective”, Identra redesigned the Beank website with improved functionality, a completely new member interface and integration with the company’s Twitter channel. To further improve the sense of perspective and stability, we also designed a new brochure, featuring 3D key shapes that suggest financial growth and perspective.

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