Updated on Feb 12, 2006

KPC is a private club for intellectuals who enjoy culture, philosophy and idea sharing. Started in 2006, the club needed a relevant visual identity to speak about its essence.

As Identra took on the project, we concentrated on the communication channels often used by such a private enterprise. So we identified that direct contact and word-of-mouth were the main points of interest. Consequently we created a representative logo to identify with the ideals and values of the members, along with helpful branded materials such as stationery items, leaflets and name tags.